The Trip To Pow Town

BRIEF

Pow Pow Cloud Kitchen is a culinary venture specializing in serving authentic Chinese cuisine through a cloud kitchen model. The project focused on creating a comprehensive branding identity, developing a strong social media presence, designing appealing packaging, and crafting visually appealing materials to establish Pow Pow as a go-to destination for genuine Chinese flavors.


WHAT WE DID

Branding Identity:​​​​

1. Conducted a thorough market analysis to identify key competitors and unique selling points.

2. Developed a brand name, logo, and tagline that encapsulated the essence of authentic Chinese cuisine while reflecting modernity.

3. Created a cohesive color palette and typography system to maintain consistency across all brand materials.

4. Designed branded collateral such as business cards, letterheads, and email signatures.


Social Media Strategy:​

1. Conducted an audience analysis to understand the target demographic and their preferences.

2. Crafted a social media strategy that encompassed platforms such as Instagram, Facebook, and Twitter.

3. Created and curated engaging content including posts, stories, and videos showcasing the culinary expertise, behind-the-scenes processes, and special dishes.

4. Implemented a content calendar and posting schedule to ensure consistent and relevant posts.


Packaging Design:

1. Collaborated with graphic designers and packaging experts to create visually appealing and functional packaging for Pow Pow's dishes.

2. Ensured that the packaging not only maintained the food's quality but also reflected the brand's identity.

3. Designed packaging elements such as labels, stickers, and carry-out bags that featured the brand logo and conveyed the Chinese culinary heritage.