The Essence of Global Gourmet

BRIEF

Swiss Gourmessa, a distinguished international culinary brand with a blend of Swiss, German, and Indian influences, sought a comprehensive brand and packaging redesign. The objective was to create a visual identity that harmoniously represents the brand's commitment to quality, European heritage, and the fusion of diverse culinary traditions. The packaging design needed to encapsulate the essence of the brand, communicate product information clearly, and evoke a sense of premium quality.


WHAT WE DID

Our design team embarked on a thorough exploration of Swiss Gourmessa's brand values, studying its European and Indian culinary roots. Collaborating closely with the client, we crafted a visual identity that combined elegance with a touch of cultural richness. The color palette drew inspiration from the Swiss landscape, while incorporating subtle elements from Indian and German aesthetics.

For the packaging design, we focused on enhancing product visibility and information hierarchy. Clean and sophisticated typography was chosen to convey essential details, and an engaging visual motif was created to reflect the brand's diverse culinary heritage. Sustainable packaging materials were also explored to align with Swiss Gourmessa's commitment to environmental responsibility.